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Recent articles

My passion for writing doesn't stop at travel! In addition to destination guides and itineraries, I love pulling together a good lifestyle piece or powerful personal essay. My words have appeared in Wellbeing Wild, the "little sister" of Australia's leading health and wellness magazine, Wellbeing. 

Copywriting

Flabbergast

Copy and Content Writer

Just a few of my favourites to work with:

Flabbergast is a Creative and Digital Marketing Agency based in Melbourne offering copywriting, social media management, web design, content production and brand strategy services.

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I've had the pleasure of writing web copy and customer journey email flows for a diverse range of clients, including lifestyle and beauty brands, health and wellness businesses, mental health services and more.

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To view samples of my agency work, please get in touch!

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Webjet OTA

In-house copywriter & email marketing specialist

Webjet is Australia & New Zealand's number 1 OTA (Online Travel Agent) selling flights, accommodation, holiday packages, travel insurance, car & motorhome hire and activities/experiences.

Wake Up Your Wanderlust

The beginning of the COVID-19 pandemic brought the aviation industry to a screeching halt. This is the kind of inspirational & informational copy I used to keep our subscribers engaged while travel was off the cards.

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Sustainable Traveller Launch

There's no mistaking the fact that while travel feeds the soul, it takes its toll on our earth. 

Here's some copy I wrote for the launch of Webjet's carbon offset program, "Sustainable Traveller".

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Sustainable Stays

Sustainable travel doesn't have to stop at offsetting your flight's carbon emissions. In this broadcast, I rounded up a few of the most sustainable accommodation options bookable at Webjet.

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Mix & Match

Flight Sale

Here's an example of how I used clear, concise and compelling copy to communicate the unique benefit of booking flights at Webjet, making the most of not one, but two airline sales. 

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Travelzoo

Travel Deal Expert & Copywriter​

As a Travelzoo Deal Expert, I review exclusive holiday package offers to market to its 30 million members worldwide. After researching the deal and comparing the offer against Travelzoo's competitors, I provide a succinct write-up for landing pages and email newsflashes.

5-Star Bali Private Pool Villa Deal

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Week-long Khao Lak Resort Deal

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5 or 7-night Phuket Getaway for Two

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Bettenay's Margaret River

Copy refresh on partner websites & email overhaul

Nestled in the heart of the picturesque Margaret River Region in southwest WA, Bettenay's Margaret River is a winery estate, nougat factory and luxury accommodation rolled into one.

The Margaret River Region Tourism Website

The Margaret River Region website is run by the MRBTA and is the region's main travel and tourism information hub. I rewrote the copy on each of the Bettenay's Margaret River sections of the website to give it a fresh feel.

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Food, Wine & Accommodation Promotion

Since taking over their email strategy, open rates have increased from an average of 22% - 36% and click-through rates from 1.36% - 2.02%. Here's a Valentine's Day themed email promoting their accommodation.

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The Margaret River Farmer's Market Website 

Bettenay's has a permanent slot in the popular Margaret River Farmer's Market on Saturday mornings. I refreshed the copy for Bettenay's on the Farmer's  Market website, which hadn't been updated since 2011!

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Cabin Fever Fest 2022 Event Promotion Email

Every winter, local tourism businesses host their own events as part of Cabin Fever Fest. Here's the email broadcast that I wrote, designed and optimised promoting Bettenay's event for this year's festival.

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