Crafty copy and content to elevate your travel business.

Hi there, I'm Ash!

I’m your ultimate travel, tourism & lifestyle wordsmith.

With years of experience copywriting in-house for Australia’s number one online travel agent (plus an ink-studded passport), I have the skills and expertise to take your business to the next level.

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What can I do for you?

Website Copy

I'm here to write whatever words you're looking for: powerful product descriptions, detailed destination guides, enticing sales pitches and everything in between.

Blog & Content
Writing

Whether you're after a piece on Australia's most underrated outback pubs, a round-up of bucket list experiences in Europe or a series on how to be a more sustainable traveller, I've got you covered.

Email & Social Copy

Sometimes, less is more. I can get your message across in snappy social captions and clever email copy. Need help with email marketing strategy & reporting? I can help you there, too!

Compelling Feature Articles

Are you an editor looking to fill your publication's pages with engaging feature stories? I write passionate personal essays as well as travel and lifestyle articles aimed at millennials.

Email campaign reporting & analysis

If your email marketing channel is a key player in your sales strategy, you'll need more than just outstanding copy. I can help you implement a regular reporting process to understand what content connects with your audience - and what doesn't.

THE PROCESS

I've written for...

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What people are saying

Extremely organised and outgoing with a lot of heart, Ash is the copywriter that you want on your team! I had the pleasure of recently working with Ash and I found her to be consistently dedicated, thorough and efficient when working to deadlines.

She is knowledgeable, always eager to learn and her perfectionist eye provides sharp attention to detail. I would be more than happy to use Ash's talents again for future projects and recommend her to anyone looking for a brilliant copywriter.

Roshni Walsh - Marketing Manager at Webjet